Monday, 11 November 2013

John Lewis Christmas Ad

When I first saw the John Lewis Christmas advert featuring the bear and rabbit I found it difficult to tell which animation technique, or combination of, had been used.
Now having read the article at the below link I am pleasantly mind-blown to discover that it was in fact filmed on real sets with cut-out characters!
Read on for more info.
http://www.creativereview.co.uk/cr-blog/2013/november/behind-the-scenes-on-the-john-lewis-christmas-ad